InDesign
Little Women Theatre Set
This project entailed creating a theatre poster, playbill, postcard, and social media post to promote a play performance of Little Women. This project required emulating the style of needlepoint while accurately representing the story. To address this, I used imagery that had symbolic meaning in the plot and appeared commonly in needlepoint. In my vectors, I used 45 and 90-degree angles to push the needle point look. Additionally, I used Photoshop to alter the background to look like an aged canvas. Finally, I assembled my assets in InDesign and added the typography.
Little Women Theatre Set
This project entailed creating a theatre poster, playbill, postcard, and social media post to promote a play performance of Little Women. This project required emulating the style of needlepoint while accurately representing the story. To address this, I used imagery that had symbolic meaning in the plot and appeared commonly in needlepoint. In my vectors, I used 45 and 90-degree angles to push the needle point look. Additionally, I used Photoshop to alter the background to look like an aged canvas. Finally, I assembled my assets in InDesign and added the typography.
Sassy Peacock Branding Proposal
This logo design was proposed to the Sassy Peacock Consignment Boutique in Erie, PA, which was looking to update its brand. By adopting a new logo, it wished to expand its customer population to be more inclusive and inviting to men and younger generations while staying true to the high-quality, fashionable essence of its brand. My solution to these needs was the Art Deco Peacock design. I found that this design reconciled a need for a fresh, inviting look with their commitment to the elevated quality of the goods they provide to their community.
Learn more about the developmental process and final product in the accordion below.
Sassy Peacock Branding Proposal
This logo design was proposed to the Sassy Peacock Consignment Boutique in Erie, PA, which was looking to update its brand. By adopting a new logo, it wished to expand its customer population to be more inclusive and inviting to men and younger generations while staying true to the high-quality, fashionable essence of its brand. My solution to these needs was the Art Deco Peacock design. I found that this design reconciled a need for a fresh, inviting look with their commitment to the elevated quality of the goods they provide to their community.
Learn more about the developmental process and final product in the accordion below.
What it Entailed
- Listening to the client’s desires and needs.
- Organizing the client’s thoughts for processing.
- Reiterate these in your own words.
- Research client populations, competition, and the brands they carry.
- Creating a brand brief.
* This part of the project was done as a class. I can only take credit for the Positioning portion of the branding brief.
Includes:
- Visual research: peacocks, fashion brands, logo styles, exploring fonts, ect.
- Sketching: learning how to draw peacocks and playing with form, simplification, and shapes to generate unique logo ideas
Includes:
- Visual research: peacocks, fashion brands, logo styles, exploring fonts, ect.
- Sketching: learning how to draw peacocks and playing with form, simplification, and shapes to generate unique logo ideas
Italian Dessert Recipe Book
The goal of this project was to create an organized and aesthetically pleasing book layout by utilizing InDesign table styles, bullet options, page numbers, and parent pages. When making parent pages, I created multiple spreads layouts to account for the different lengths of recipes. In addition, I intentionally alternated left and right page headers to keep visual interest and enhance the reading flow.
