Branding
The Sassy Peacock Branding Proposal
This logo design was proposed to the Sassy Peacock Consignment Boutique in Erie, PA, which was looking to update its brand. By adopting a new logo, it wished to expand its customer population to be more inclusive and inviting to men and younger generations while staying true to the high-quality, fashionable essence of its brand. My solution to these needs was the Art Deco Peacock design. I found that this design reconciled a need for a fresh, inviting look with their commitment to the elevated quality of the goods they provide to their community.
Learn more about the developmental process and final product in the accordion below.
The Sassy Peacock Branding Proposal
This logo design was proposed to the Sassy Peacock Consignment Boutique in Erie, PA, which was looking to update its brand. By adopting a new logo, it wished to expand its customer population to be more inclusive and inviting to men and younger generations while staying true to the high-quality, fashionable essence of its brand. My solution to these needs was the Art Deco Peacock design. I found that this design reconciled a need for a fresh, inviting look with their commitment to the elevated quality of the goods they provide to their community.
Learn more about the developmental process and final product in the accordion below.
What it Entailed
- Listening to the client’s desires and needs.
- Organizing the client’s thoughts for processing.
- Reiterate these in your own words.
- Research client populations, competition, and the brands they carry.
- Creating a brand brief.
* This part of the project was done as a class. I can only take credit for the Positioning portion of the branding brief.
Includes:
- Visual research: peacocks, fashion brands, logo styles, exploring fonts, ect.
- Sketching: learning how to draw peacocks and playing with form, simplification, and shapes to generate unique logo ideas
Includes:
- Visual research: peacocks, fashion brands, logo styles, exploring fonts, ect.
- Sketching: learning how to draw peacocks and playing with form, simplification, and shapes to generate unique logo ideas
Helping Hive: Organization Solution Branding
The goal of this project was to create a brand from scratch. This includes brainstorming business ideas, names, and marketing phrases, establishing brand stances and target audiences in a brand brief, creating a logo and color scheme to apply to business system assets.
Helping Hive: Organization Solution Business Set
The goal of this project was to create a brand from scratch. This includes brainstorming business ideas, names, and marketing phrases, establishing brand stances and target audiences in a brand brief, creating a logo and color scheme to apply to business system assets.
What it Entailed
- Selecting a service to build a brand around.
- Brainstorm a suitable name.
- Research the service industry:
- Who are the target population?
- Where are there needs for this service?
- What is the competition?
- Establishing core values and brand attributes.
- Summarizing the brand’s goals through vision and mission statements.
- Creating a brand brief.
