Helping Hive: Organization Solution Branding






The goal of this project was to create a brand from scratch. This includes brainstorming business ideas, names, and marketing phrases, establishing brand stances and target audiences in a brand brief, creating a logo and color scheme to apply to business system assets.

Helping Hive: Organization Solution Branding

The goal of this project was to create a brand from scratch. This includes brainstorming business ideas, names, and marketing phrases, establishing brand stances and target audiences in a brand brief, creating a logo and color scheme to apply to business system assets.

What it Entailed
  • Selecting a service to build a brand around.
  • Brainstorm a suitable name.
  • Research the service industry:
    • Who are the target population?
    • Where are there needs for this service?
    • What is the competition?
  • Establishing core values and brand attributes.
  • Summarizing the brand’s goals through vision and mission statements.
  • Creating a brand brief.
helping hive name brainstorming chart
Helping Hive Branding Brief: a document with a brand's core values, stances, population, and competition.
  • helping hive final logo emblem
  • helping hive lettermark brainstorming
  • helping hive lettermark brainstorming
  • helping hive pictoral mark brainstorming
  • helping hive abstract mark brainstorming
  • helping hive emblem brainstorming
  • helping hive combination mark brainstorming page 1
  • helping hive combination mark brainstorming page 1
  • collection of favorite marks from the different logo categories
  • logo emblem, navy/green-blue with light yellow font coloring
  • a brown and green and a navy and orange color scheme test
  • primary colors color scheme test
  • a royal blue gradient and a royal purple color scheme test
  • a green blue and yellow and a purple and yellow color scheme test
  • a monochromatic orange and a coral and teal color scheme test
  • a purple, blue, and yellow color scheme test. 4 different color scheme applications
  • chart marking the final colorization choices and how the colors look applied to the logo
  • color interaction and opacity test
  • logo featured on the front of a business card
  • Back of a business card. Information listed with a qr code
  • Business letterhead
  • letterhead branding detail on the back of the page
  • branded envelope layout design
  • closed-flapside branded envolope preview
  • branded folder template design

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